CHONGQING (CQNEWS) -- The 2024 China International Fair for Trade in Services (CIFTIS) was held in Beijing on September 12, 2024. During the event, the list of recommended products for the China Gifts Industry Promotion Plan 2024-2025 was released, and total of 29 products from 16 Chongqing-based companies were included in the list "China Gifts".

The China Gifts Industry Promotion Plan is a key project under the "Thousand Sails Out to Sea" Action Plan for Foreign Cultural Trade, which was jointly released by six departments, including the Ministry of Commerce and the Publicity Department of The Central Committee of the CPC. This plan, based on elements of traditional Chinese culture, driven by creative design, taking cultural and creative products as the medium, by means of domestic and international exhibitions and trade, supported by digital industry platforms, by tapping into the power of the mass, seeks to explore the commercial value of traditional Chinese culture and inspire a new generation both at home and abroad to promote and spread this cultural heritage.

It is learned that over 3,000 products were submitted by companies from 34 provinces (autonomous regions and municipalities) this year. Following an initial evaluation and review, 300 companies and 1,018 products made it to the final selection stage. On August 26, the Review Results of Recommended Products for the China Gifts Industry Promotion Plan 2024-2025 were announced, with 29 products from 16 Chongqing-based companies were selected on the list of “China Gifts”.

From 2022 to 2024, Chongqing has organized local companies to participate in the selection for three consecutive years, with 53 cultural and creative products from 30 local companies being successfully included in the Annual List of Recommended Products for the China Gifts Industry Promotion Plan.

The products from Chongqing-based companies selected as "China Gifts" are divided into three major categories: cultural and creative products, traditional Chinese cultural handicrafts, and commodities with local cultural characteristics.

Among them, the cultural and creative products include the Chongqing Gaiwan Tea Series and Chongqing Dialect Series from Jianwei Moda Culture Development Co., Ltd., Mingmenguixiu tea set (a set) and the Bashi (Stone) night lamps from Chongqing Gujinting Culture Development Co., Ltd., and the Bayu’s Twelve Views single cups (12 cups), Great Hall Tea Cups, Huniuchunyu portable tea set, Liangyu Teapots, Sanyang Zun portable travel sets, and Shanchengsiji tea cups from Chongqing Renjie Culture Development Co., Ltd., Stone Carving Traveler blind box figurine from Chongqing Dazu Rock Carving Tourism Group Co., Ltd., See Intangible Cultural Heritage and The Chronicles of Mountains and Rivers from Chongqing Hongyi Jiuzhou International Culture & Art Development Co., Ltd. / Chongqing Heidachu E-Commerce Co., Ltd., the Liyue dongfang Music Box Series and Wonder Museum Series from Chongqing Qingchuanzhiwu Cultural and Creative Co., Ltd., and Yuxiaomo jewelry box from Chongqing Benzhichanyi Cultural Communication Co., Ltd.

Traditional Chinese cultural handicrafts include Royal phoenix ornaments from Fuzhou Jiesheng (Chongqing) Cultural Communication Co., Ltd., Fangcuimanyuan Miao Embroidery moon-shaped fans, Fuzaiyanjian Miao Embroidery moon-shaped fans, and Molanhuakai moon-shaped fans from Youyang Ziyue Miao Culture Communication Co., Ltd.; Qimeiren • Chongqing • Rhythm and Composition Silk Scarf Series products, Qiansimen Bridge in Chongqing and Chongqing Art Museum from Chongqing Huicui Cultural Development Co., Ltd.

Commodities with local cultural characteristics include the Dinu Brand stone carving commemorative edition from Chongqing Dinu Liquor Industry Co., Ltd., the Yang's Moon-cake – Tangguozi moon-cakes and snow skin moon-cakes from Chongqing Yangfuji Food Technology Development Co., Ltd., Huayanfuyun walnut noodles from Chongqing Bianxin Cultural Media Co., Ltd., the Gold Buddha Mountain Five Wonders jewelry series from Chongqing Nanchuan Lanyuxuan Craft Co., Ltd., and the Ruyi Chaotianmen from Hechuan Nanshanfang Wood Carving Factory, as well as Liangyu handled mirrors and Shancheng Guangying wood carved light lamps from Chongqing Shuoman Cultural and Creative Co., Ltd.

It’s worth noting that the Tangguozi moon-cakes and snow skin moon-cakes from Chongqing Yangfuji Food Technology Development Co., Ltd. also made an appearance in the "China Gifts" exhibition area at the CIFTIS. (Translated by Jane, Fathom Language Limited)