CHONGQING (CQNEWS) -- As the Mid-Autumn holiday concluded, Chongqing’s cultural and tourism market reported impressive results. The reporter learned that, during the holiday, Chongqing received a total of 7.765 million domestic visits, which generated revenue of 5.269 billion yuan, with per capita expenditure of 678.6 yuan, up 1.4% year-on-year. A total of 183 million tourist trips were made across 130 key monitored tourist attractions.

Impressive data made by scenic areas, in which Hongyadong leads the tourism boom

During the Mid-Autumn Festival holiday, among urban scenic areas, Hongyadong received 174,000 visitors, making it topping the list, followed by Ciqikou Ancient Town with 145,000 visitors, Three Gorges Museum with 39,000 visitors, Gele Mountain Martyrs Cemetery with 33,000 visitors, and Yangtze River Cableway with 28,000 visitors. Among theme places of recreation, Chongqing Zoo received 31,000 visitors, Chongqing Science and Technology Museum received 23,000 visitors, and Chongqing Happy Valley received 16,000 visitors, while Mexin Wine Town received 150,000 visitors.

5A-level tourist attractions also performed well, in which the Wulong Karst Tourism Area welcomed 125,000 visitors, Youyang Taohuayuan welcomed 74,000 visitors, Gold Buddha Mountain in Nanchuan received 52,000 visitors, and other destinations like Simian Mountain in Jiangjin, Black Valley in Wansheng, and Zhuoshui Scenic Area in Qianjiang also attracted a large number of tourists.

Over 380 cultural events held for tourists to celebrate the Mid-Autumn Festival

According to statistics, during the Mid-Autumn Festival holiday, 43 public libraries and 41 cultural centers across the city were open to the public for free, offering a variety of online services. These facilities received 581,600 visitors, while online services received 1,052,900 users. A total of 386 cultural events were held across districts, scenic spots, and cultural venues, involving 975,300 participants.

For example, Zhongxian County held the 2024 11th Bai Juyi Mid-Autumn Poetry Festival in Zhongxian County; Tongnan District hosted the 2024 Children's Painting and Calligraphy Exhibition “Children Painting Fujiang River, Praising the Party's Grace with their Paintings” in Tongnan and Suining; Jiangjin District launched the "Wonderful Full-moon Night in Jiangjin" promotional video featuring Jiangjin's cuisine, scenery and culture through “cultural tourism + converged culture”; Ciqikou Ancient Town organized the Mid-Autumn Hotpot Banquet “Dragon Hidden in the Mid-Autumn Moon, Families Reunite on This Night”; Mexin Wine Town provided "super moon-cakes" for visitors and held a "Chess Moon-cake" competition, attracting many family travelers from both within and outside the city.

Operas, dramas, acrobats… 135 performances on stage

In addition to the fun events, there were many performances. 135 performances were held in major theatres and new performing spaces across the city, covering various art forms such as opera, drama, acrobatics, folk music, symphonies, ethnic orchestras, dialect comedies, and children's plays, with about 35,000 spectators in total received.

Performances such as the acrobatics show Extreme Joy 2, the special mountain city play Play in the Mountain City were also held, and the immersive performance Explore Project 816 launched by Fuling District. Popular operas like Chongqing·1949 and "Red Rock" attracted students as their study tours. Cultural and leisure performance include the immersive intangible cultural heritage stage play Ba Feng Yu Yun, the Chongqing dialect comedy Cheguaner, and traditional folk art performance Tea house of the Republic of China.

Rich cultural activities held at museums and heritage sites

To create a festive atmosphere, 99 museums and memorial halls were open to the public and held various activities, receiving 252,700 visitors during the Mid-Autumn Festival holiday. Chongqing China Three Gorges Museum launched a Mid-Autumn theme event called "Our Festival – Celebrate the Mid-Autumn Festival in the Museum". The Chongqing Natural History Museum held a Mid-Autumn study tour activity, Dadukou Museum held activities of experiencing the Mid-Autumn Festival customs, the Red Rock Revolution Memorial Hall, Chongqing Historic Sites Museum of the War of Resistance against Japan and Liu Bocheng Sixth Store Old Residence Management Center organized science and folk-custom experience activities, drawing many families.

The city also hosted nearly 90 intangible cultural heritage promotion activities and traditional cultural experience exhibition and sales activities such as seminars and lectures, intangible cultural heritage experiences, song and dance competitions, food tasting, and product sales, attracting over 400,000 visitors. For instance, Yongchuan District held the 2024 Songgai Mid-Autumn Lantern Festival, Rongchang District organized the first Night Market for Traditional Chinese Medicine Culture "Appreciate Mid-Autumn Culture, Bring Health Home", and Dadukou District hosted the music concert "Celebrating the Reunion at Mid-Autumn Festival·Together We Build the Chinese Dream", and Yunyang County held a series of intangible cultural heritage inheritance experience activities, presenting visitors with various exciting cultural feasts. (Translated by Jane, Fathom Language Limited)