On June 14, at the People’s Square, Rongchang District, at the site of “2025 Cultural and Natural Heritage Day” Sichuan and Chongqing event - Bashu Intangible Cultural Heritage Brand Conference and Intangible Cultural Heritage Refreshing Shopping Month, citizens were experiencing shopping at the “Intangible Cultural Heritage Market”. The event showcased the new achievements in the protection of intangible cultural heritage in both cities through such forms as market and brand conference.

CHONGQING (CQNEWS) -- It is understood that this year, Chongqing will hold over 200 diverse activities both online and offline to promote the achievements of systematic protection of intangible cultural heritage, showcase the vitality of intangible cultural heritage, and enable intangible cultural heritage to serve society through “intangible cultural heritage + various industries”, thereby injecting new impetus into the integration of culture and tourism. (Photographed by Luo Yun and Long Fan / Visual Chongqing)

(Translated by Vichy, Fathom Language Limited)