Shopping malls provide “cool” experiences to attract shoppers and spark summer consumption-华龙网

Shopping malls provide “cool” experiences to attract shoppers and spark summer consumption

2025-07-24 10:34:33

On July 20, The Ring in Liangjiang New Area attracted numerous consumers with its “flying fish” floating in the air
On July 20, The Ring in Liangjiang New Area attracted numerous consumers with its “flying fish” floating in the air

CHONGQING (CQNEWS) -- In the scorching summer, shopping malls in Chongqing have shifted from “shoppers seeking coolness” to “malls offering coolness”, creating refreshing and cooling experiences to attract crowds, and handing out various shopping vouchers to spark the summer consumption.

For instance, The Ring showcased “flying fish” and a 7-meter-long dreamy fish tank, drawing many consumers to stop, admire, and take photos, boosting sales of cultural and creative products as well as apparel. Meanwhile, Capital Skyview set up a public welfare play area, featuring a dinosaur-themed amusement park, a beach ball pool, and a soft block play zone, which became popular spots for families with children. (Photographed by Zhang Jinhui / Visual Chongqing)

(Translated by Vichy, Fathom Language Limited)

责任编辑:江夷玮